Art Menu
This project integrates art and cuisine across four distinct sections, each exploring one of the world's major cultural systems: China, India, Greece, and Islam.
TheArtMenu aims to convey multicultural concepts through innovative fusion of food and art, breaking down cultural barriers via social media and offline experiences. Expanding this into an asynchronous interactive project, we combine physical recipe books with website engagement. Using visually striking content and interactive challenges, we attract participants and encourage them to transcend stereotypes and appreciate diverse cultures.
In today's digital landscape, cultural inclusivity remains challenging—Western-centric narratives dominate global discourse, cultural representations often remain constrained by stereotypes, and younger generations frequently lack opportunities to engage with diverse traditions. With the rise of short-form video content and social activism on social media, now is the prime moment to promote cultural appreciation through compelling, artistic, and interactive formats.
Source of Inspiration
Drawing on our artistic and multicultural backgrounds, we use food as a medium to convey cultural narratives. Inspired by the convergence of art, gastronomy, and digital storytelling, TheArtMenu was born—dedicated to making cultural appreciation accessible, delightful, and visually stunning.
Part 1: Research
Part 1: Research
Solves a problem
Many cultures are reduced to stereotypes in the media. Food and art provide a powerful way to challenge misconceptions and introduce authentic cultural narratives.
we want people to discover new cultures in a fun, interactive way, recognizing that food and art are closely tied to identity and history.
How we provide value:
Our program goes beyond recipes to offer historical and artistic perspectives on food. Through interactive elements, AR experiences, street interviews, and engaging visuals, we make cultural storytelling exciting and accessible.
Street Interview1 (Part 1)
Street interview1 (Part 2)
Part 2: Online Interaction
Part 2: Online Interaction
Next up is an immersive experience
—one that's asynchronous, so you can easily do it from home!
Step 1:
Download the recipe document and follow the instructions to prepare our specially designed four-course fine dining menu, blending geography and culture. Each dish fuses elements from Chinese, Indian, Turkish (Islamic), and Italian (Mediterranean) cuisines, reflecting core culinary traditions within their geographical contexts while challenging stereotypes.
Step 2:
After preparing your dishes, download the images below and open them in your phone's gallery.
Step 3:
Tap the button at the very bottom to enter the immersive experience on the website! (Remember to display the corresponding colored images on your phone screen in this order):
Red: Appetizer
Blue: Beverage
Yellow: Main Course
Green: Dessert
Step 4:
After completing the experience, answer the questionnaire to finalize your journey!—one that's asynchronous, so you can easily do it from home!
Ready to start your experience?
Click the button below to start.
Reflect on your experience!
in working together? Fill out some info and we will be in touch shortly! We can't wait to hear from you!